ABOUT
PICO RIVERA INNOVATIVE MUNICIPAL ENERGY (PRIME) IS THE LOCALLY RUN, NOT-FOR-PROFIT, PUBLIC ENERGY SERVICE CREATED BY THE CITY OF PICO RIVERA
PRIME provides the benefits of clean, renewable electricity exclusively in the City of Pico Rivera. Residents and businesses are able to choose an energy plan that best fits their needs as well as select more sustainable options for the benefit of the community.
As the City’s energy provider, PRIME purchases power on behalf of its customers while Southern California Edison (SCE) delivers it. PRIME provides you with the choice of higher renewable energy content at affordable prices by offering PRIME Power, a 50% renewable energy product, and PRIME Future, a 100% renewable energy product.
PRIME is a forward-thinking organization that promotes power alternatives and resource conservation; helps customers save on energy costs, and understand smart energy consumption. PRIME is easily accessible to customers with staff available to assist you locally at City Hall. Pico Rivera City Council governs PRIME to ensure reliable service for our customers and sets rates that are competitive with SCE. PRIME customers continue to enjoy special rates and innovative programs such as California Alternate Rates for Energy (CARE), Family Electric Rate Assistance Program (FERA), and Medical Baseline rate discounts.
PRIME sets strategic goals to help our community progress towards a more sustainable future and invests in customer programs tailored specifically to Pico Rivera. Our accomplishments are achievable with continued customer participation and by working together to make energy decisions, to build a more reliable network of energy resources. PRIME actively explores new energy technologies and program offerings to provide the best solutions for our residents and businesses. By investing locally, PRIME not only supports statewide renewable energy goals, it also helps to create new, good-paying jobs closer to home. In other words, PRIME is equally committed to improving our economy and the environment.
We look forward to partnering with you, our valued customer, and building a clean energy future for our community.
CALIFORNIA STATEWIDE SUPPLIER DIVERSITY PROGRAM
California Choice Energy Authority (CalChoice) is committed to providing resources on the Supplier Diversity Program to ensure eligible vendors have the awareness and support they need to pursue certification. Each year California utilities cumulatively spend billions of dollars on goods and services. Through the statewide Supplier Diversity Program, the state aims to connect an increasing portion of these utility expenditures with certified minority-owned businesses.
For overview information on California’s Supplier Diversity Program, please visit CalChoice’s program site at https://californiachoiceenergyauthority.com/supplier-diversity/
1
SOURCE
PRIME buys and
builds cleaner energy
supplies
2
DELIVERY
SCE delivers energy,
repairs lines, serves
customers
CUSTOMER
You benefit
from cleaner energy,
local control, and
competitive rates
3
About Community Choice Aggregation
Pico Rivera is one of the many California cities with a Community Choice Aggregation Program.
When California deregulated the energy market in 1997, many Californians switched to alternative energy providers. Following the energy crisis of 2000-01, consumer choice of electricity providers was suspended. As a response to the closing of the open market, Assembly Bill 117 was passed in 2002 to establish Community Choice Aggregation. CCA offers an opportunity for Californians to choose their electric power provider and the source of their electricity.
