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Privacy Policy

Pico Rivera Innovative Municipal Energy is committed to protecting your personal information and ensuring appropriate protection exists when collecting, storing, using, and reporting that information.

Privacy and Customer Confidentiality

Notice of Accessing, Collecting, Storing, Using, and Disclosing Energy Usage Information


Pico Rivera Innovative Municipal Energy (PRIME), its employees, agents, contractors, and affiliates shall maintain the confidentiality of the “confidential information” of individual customers, including name(s), service address(es), billing address(es), telephone number(s), email address(es), account number(s), social security number(s), taxpayer ID number(s), rate class information, and electricity consumption information; except as reasonably necessary to conduct PRIME’s business operations, to provide services to customers, and/or as required by the California Public Utilities Commission (CPUC).


Examples of circumstances constituting reasonably necessary disclosures, sharing, or transmitting of confidential information include, but are not limited to, when necessary to: (a) comply with any law, regulation, or court order; (b) enable PRIME to provide programs and services to its customers; (c) collect unpaid bills; (d) obtain and provide credit reporting information; (e) resolve customer disputes or inquiries; (f) communicate information about demand response, energy efficiency, energy management, and conservation programs; or (g) in situations of an imminent threat to life or property, or to prevent or resolve service interruptions.


PRIME shall not, under any circumstances, disclose customer confidential information for third-party telemarketing, email, or direct mail solicitation purposes.  Aggregated data that cannot be traced to specific customers may be released at PRIME’s discretion.


Customer data, including individual customer names, addresses, and electric energy usage data, is collected via Southern California Edison’s metering systems. PRIME may share Customer Data with contractors and vendors for purposes of providing services and operating programs. Contractors and vendors are required to agree to only use Customer Data for program operational purposes and protect it under the same standards as PRIME. PRIME retains customer-specific energy usage and billing information only as long as reasonably necessary for business and legal purposes, and such retention period is typically not more than five (5) years unless otherwise required by law or regulation.


PRIME will handle customer energy usage information in a manner that is fully compliant with the CPUC’s required privacy protections for customers of Community Choice Aggregators defined in Decision 12-08-045. The effective date for this version of Policy PRIME-05 is June 13, 2017, in accordance with City of Pico Rivera Resolution No. 6901. Notice of this policy will be provided when confirming a new customer account, and annually, inclusive of any updates or revisions to this policy, to customers via an on-bill message to guide customers to the most updated version on PRIME’s website at  Any changes to this policy between notification periods will be communicated through PRIME’s website. Previous versions of this policy can be requested via email at or by mailed request to Pico Rivera Innovative Municipal Energy, PO Box 1016, 6615 Passons Blvd, Pico Rivera, CA  90660-1016.


Customers having any questions or concerns regarding the collection, storage, use, or distribution of customer information, or who wish to view, inquire about, or dispute any customer information held by PRIME or limit the collection, use, or disclosure of such information may contact PRIME by phone at 1-800-GO-PRIME (467-7463) or via email at or by mail at PO Box 1016, 6615 Passons Blvd, Pico Rivera, CA  90660-1016.

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